
Link to YouTube – https://youtu.be/mn8KfIzKGjE
Link to BuzzSprout – https://www.buzzsprout.com/admin/2136084/episodes/18172698-episode-102-the-ripple-effect-of-generosity-with-dale-alexander
In this heartfelt episode, host Tim Goodwin welcomes his longtime friend and mentor, Dale Alexander — CFP®, speaker, and author of The Talk (no, not that talk…the one about money). Fresh off a speaking engagement at the University of Tennessee’s Haslam Business School, Dale shares how a lifetime of faith, family, and intentional giving has shaped his mission to help young people build both wealth and a generous heart.
Dale tells the story of selling his financial services firm and stepping into what a mutual friend calls his “purpose-driven sunset career” — traveling the country to speak to students about money, margin, and living generously. With over 220,000 copies of his 87-page mini-book now in print (more than 200,000 of them given away), he and his wife Kimberly are focused on impact that multiplies across youth, leadership, families, and faith. One powerful example: donating a copy of The Talk to every high school graduate in Georgia, with a vision that those students could become some of the wealthiest, most generous people in the world.
But Dale reminds us that generosity is far bigger than dollars. It’s in the handwritten note someone keeps for 30 years with the words “You are exceptional.” It’s in choosing to “go deep, not wide” with the people God puts in your path — like the little duckling he once carried 20 miles on his bike to safety. It’s in being generous with kindness, respect, encouragement, and even forgiveness, especially when it’s hard.
Together, Tim and Dale unpack why the world’s loudest message — “get more for yourself” — is one of the greatest lies we’re told. Dale explains how serving and giving actually rewires our brains for joy, how the law of reciprocity shows up in his own life, and why “you can’t outgive what you outget.” This episode is a practical, hope-filled reminder that when we give our money, time, words, and grace on purpose, the ripple effects can shape families, communities, and even generations.
🎧 Key Takeaways:
- Why Dale believes generosity should aim for multiplication, not addition.
- How his parents modeled a life of giving — and why “more is caught than taught.”
- The many faces of generosity: money, time, kindness, respect, encouragement, and forgiveness.
- A simple practice that can change lives: writing handwritten notes people might keep forever.
- How giving and serving impact our brains and our emotional health.
- The “law of reciprocity” and why the world naturally gravitates toward givers.
- What it means to “give your dollars names or wings” — and how to point them where you want them to go.
Tune in to Episode 102 of the Money Pig podcast and, in Dale’s words, be inspired to “go be great” — by becoming a giver whose generosity sends ripples far beyond your bank account.
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For personalized financial guidance, schedule an intro call with our team at Goodwin Investment Advisory in Woodstock, Georgia. Our CFP® professionals can provide advice and help you navigate how to invest your wealth and plan for your retirement. We’d love to help you live out your legacy! To learn more about the benefits and services we offer click here.
Goodwin Investment Advisory is a Registered Investment Advisory firm regulated by the Securities and Exchange Commission in accordance and compliance with securities laws and regulations. Goodwin Investment Advisory does not render or offer to render personalized investment or tax advice through the Money PIG podcast. The information provided is for informational purposes only and does not constitute financial, tax, investment or legal advice.
The following transcript of the podcast audio was software generated, and not reviewed for accuracy. Therefore the transcript below should not be used without verifying the validity and accuracy of its content. Please contact Goodwin Investment Advisory with any questions.
Tim Goodwin:
Welcome to The Money Pig Podcast, presented by Goodwin Investment Advisory—where our mission is to lead you to financial P.I.G.: Peace, Independence, and Generosity.
I’m your host, Tim Goodwin.
Today, I’m thrilled to welcome my friend and mentor of nearly 20 years — the one and only Dale Alexander. Dale, how are you doing, my friend?
Dale Alexander:
What’s up, Daddy? Doing awesome, Tim. Thanks for having me!
Tim:
It’s so good to see you, Dale. Where are you calling in from today?
Dale:
I’m in Knoxville, Tennessee. I’m here visiting some friends and later today I’ll be speaking at the University of Tennessee’s Haslam Business School — to a bunch of brilliant MBA students in finance and economics. Gotta bring my A-game tonight!
Tim:
That’s incredible. You already ran six miles this morning too, right?
Dale:
(laughs) Yep, right along the Tennessee River. Though, you’ll love this—I named my dog “Six Miles” so I can tell everyone, “I walk Six Miles every day.”
Tim:
(laughs) That’s perfect. Well, let me tell our audience a bit about you, Dale. You’re one of my favorite people—truly inspiring. I even gave you the nickname Supernova because you radiate so much energy and passion for life, serving others, and helping people grow.
We first met years ago through church—back when it was Watermark Church, now Woodstock City Church, a North Point campus. I admired how you led as a Christian businessman and asked you to mentor me. Since then, we’ve met a few times a year, and I always leave recharged and grateful.
You and your wife, Kimberly, have three children, and together you’re living out one of the most inspiring examples of generosity I’ve ever seen. You even do mission work in Kenya, which connects beautifully with some of the nonprofits I’m involved in.
Now, you’re in what our mutual friend Reed calls your “purpose-driven sunset career.” You sold your business, wrote a book called The Talk—not that talk—the one about money—and now you travel across the country speaking to high school students about how to live generously and make wise financial choices.
So, how many copies of The Talk are out there now?
Dale:
We’ve probably given away around 200,000 copies, and about 20,000 more have been sold, so there are roughly 220,000–230,000 books in print. It’s just wild.
Tim:
That’s amazing. And it’s a quick read too—just 87 pages.
Dale:
Yeah, it’s short on purpose. A 17-year-old isn’t going to read a 200-page book. (laughs) You’ve got to know your audience.
Tim:
Exactly! And it’s working—you’re changing lives. So let’s go a little deeper. Tell us something most people don’t know about you.
Dale:
I’m a South Georgia guy. I had incredible parents—truly hit the lottery with them. My dad was my hero. If I could be even a tenth of what he was, I’d have lived a good life. My parents were educators and taught us countless lessons about work, gratitude, and giving back.
I started my financial services firm in 1995, ran it for 27 years, and sold it three years ago. That decision freed me to focus on what
I really love—traveling the world and teaching young adults about money and purpose.
Oh, and one fun fact? I can ride a skateboard on my hands.
Tim:
(laughing) That’s right! You’ve got your own “Skateboard Dude” logo—like Michael Jordan’s Jumpman, but with a handstand on a skateboard. And you post a new one every birthday, right?
Dale:
(laughs) Yep! I’m 61 and still doing it. The world record is 0.4 miles—I’m still looking for the perfect hill to try to beat it!
Tim:
We’ve got to make that happen. So Dale, you mentioned your parents, and I love how you speak about them. You honor them deeply, and it’s beautiful to see. Scripture even says that’s the one commandment with a promise—“Honor your father and mother, and you will live long.”
Dale:
Exactly. We’re starving for great parents and leaders. My dad modeled integrity, faith, and generosity. I even wrote him a Father’s Day letter titled 100 Lessons My Father Taught Me. It’s a treasure I’ll always cherish.
Tim:
That’s powerful. And it’s a reminder for all of us—if you didn’t have great parents, be that kind of parent for your kids.
Dale:
Yes! When my children tell their story someday, I hope it makes others cry—in the best way—because of how much love and goodness they felt growing up.
Tim:
I love that. Let’s shift gears to today’s main theme—generosity. You and Kimberly are some of the most generous people I know. What inspired that in you?
Dale:
My parents, 100%. More is caught than taught. We didn’t have much, but my parents always gave—to others, to their community, to the church. And somehow, we never lacked a thing.
Generosity has many faces. You can be generous with money or time—but also with kindness, respect, encouragement, and forgiveness.
I still have a business card a woman gave me decades ago that said just three words: You are exceptional. Thirty years later, I still carry it. Words cost nothing, but they can change a life.
Tim:
That’s so good. You’re reminding us generosity isn’t just about money. It’s about how we show up for others.
Dale:
Exactly. One of the most powerful things you can do? Write handwritten notes. I make my team do it at staff meetings. Write to someone outside our organization—something they might keep for the rest of their life.
Tim:
(laughs) With an actual pen and paper? Sounds ancient!
Dale:
(laughs) It works, man. Andy Stanley once said, “Don’t go wide—go deep.” That’s my life motto.
Here’s a story: I was cycling in Wyoming years ago when I spotted a tiny duckling stranded on the white line in the middle of a desert road—no water, no other ducks in sight. I stopped, picked it up, and rode 20 miles to release it in a pond. I still have the photo.
I don’t know why that duck was there, but I’ve thought about it ever since. God puts “ducklings” in our path—people we’re meant to notice, pick up, and go deep with.
Tim:
That’s incredible. And you’re right—hope and generosity change your emotional state. You can’t feel fear and gratitude at the same time.
Dale:
Exactly. The mind doesn’t allow itself to feel hopeless when it’s giving hope.
Tim:
You’ve said before that generosity even changes your brain chemistry.
Dale:
It’s true. When you give, your brain releases dopamine, serotonin, endorphins, and oxytocin—the “feel-good” chemicals. It’s how you know God designed us for giving, not hoarding.
And here’s what I’ve learned: you can’t outgive what you outget. The more Kimberly and I give, the more comes back—not always in money, but in meaning.
Tim:
That’s so powerful.
Dale:
George Jenkins, the founder of Publix, was asked once how much he’d be worth if he hadn’t given away so much money. He said, “Probably nothing.” That’s it—the world rewards givers. Everyone wants to be around them because they radiate hope.
Tim:
That’s why you always say, “Give your dollars names or wings.”
Dale:
Exactly. Your money’s going somewhere—either you direct it with purpose, or it flies away.
Tim:
That’s such a great challenge. Dale, as we wrap up, we always like to share what we’re grateful for. I’ll go first. I’m grateful for you—for being a mentor, a friend, and an example of living generously in every way.
Dale:
Thanks, brother. I’m grateful to God—for this life, for my family, for the chance to do what I love. I don’t know why He’s blessed us the way He has, but my prayer is simple: As long as You continue to bless us, help us manage it well.
Tim:
That’s a beautiful posture.
Dale:
Thanks, man. And as I always say… Go be great.
Tim:
Go be great, indeed. Thanks for listening to The Money Pig Podcast, presented by Goodwin Investment Advisory.
If you enjoyed today’s episode, please subscribe, leave a review, and visit goodwininvestment.com for more resources to help you live with peace, independence, and generosity.

The Money PIG podcast is hosted by Reid Trego. Goodwin Investment Advisory is a Registered Investment Advisory firm regulated by the Securities and Exchange Commission in accordance and compliance with securities laws and regulations. Goodwin Investment Advisory does not render or offer to render personalized investment or tax advice through the Money PIG podcast. The information provided is for informational purposes only and does not constitute financial, tax, investment or legal advice.
For personalized financial guidance, schedule an schedule an intro call with our team at Goodwin Investment Advisory in Canton, GA . Our CFP® professionals can provide advice and help you navigate how to invest your wealth and plan for your retirement. We’d love to help you live out your legacy!
Goodwin Investment Advisory is a Registered Investment Advisory firm regulated by the Securities and Exchange Commission in accordance and compliance with securities laws and regulations. Goodwin Investment Advisory does not render or offer to render personalized investment or tax advice through the Money PIG podcast. The information provided is for informational purposes only and does not constitute financial, tax, investment or legal advice.






