Making the Right Choice: Goodwin Investment Advisory vs Fisher Investments

Find out why Goodwin Investment Advisory outperforms Fisher Investments in client satisfaction and ratings.

Seeking a Trustworthy Financial Advisor with Proven Client Satisfaction?

Are you tired of feeling like just another account number at Fisher Investments? Experience the difference with Goodwin Investment Advisory. Our client-centered approach means you’ll always feel valued and listened to, ensuring your financial journey aligns with your life goals.

Fisher Investments vs Goodwin Investment Advisory

 

Criteria

Goodwin Investment Advisory

Fisher Investments

Local/Global Presence

Predominantly local with clients in 15 states

Global

Ratings & Reviews

As of 9/11/2024

Google 178 all 5-star reviews

Yelp 8 all 5-star reviews

Trustpilot no reviews

Google 2.5 stars out of 6 reviews

Yelp 1.8-star out of 132 reviews

Trustpilot 2.4-stars out of 54 reviews

Annual Advisory Fee Structure

Lower fees

First $500,000: 1.5% annually

Next $2,5 million: 1.00% annually

Next $2 million: 0.75% annually

Amounts over $5 million: 0.5% annually

Higher fees

$500,000: 1.5 % annually

First $1 million: 1.25% annually

Next $4 million: 1.125% annually

Amounts over $5 million: 1.00% annually

Number of Clients as of 2024

~675

~150,000

Advisor Interaction

Meets with CFP® Professional

Assigned “investment counselor”

Committees and Partnerships

Investment Committee, Client Advisory Board,

Advanced Planning Committee,

Fidelity Institutional Wealth Advisor

Investment Policy Committee

Pressure to Hire

Known for low-pressure sales

Known for high-pressure sales

Number of Advisors

6

1,574

Year Founded

2004

1979

The information in the table is based on publicly available data as of 9/11/2024.

Investment Advisory Services are offered through Goodwin Investment Advisory, LLC, a Registered Investment Advisor. The information provided is for information purposes only and is not intended to be investment advice. Data sources include Fisher Investments website, Google, Trust Pilot and Yelp.

Goodwin Investment Advisory Team, Woodstock, Georgia

Experience the Difference with Goodwin Investment Advisory

Envision a world where your financial future is secure, and your investment portfolio is professionally managed. Goodwin Investment Advisory aims to bring this vision to life, offering expert guidance and a client-centered approach that sets us apart.

“I feel valued and prioritized as a client with Goodwin Investment Advisory.”

“Feedback from current client in March 2024”

Secure Your Financial Future with Goodwin Investment Advisory

At Goodwin Investment Advisory, we offer personalized wealth management services that cater to your distinct financial goals. Our expert advisors, reasonable fees, and client-focused approach set us apart, providing a unique investment experience.

Hourly-Financial-Advisor-Woodstock-GA-couple-2024

Goodwin Investment Advisory

At Goodwin Investment Advisory, we offer personalized financial planning and wealth management services. Our expert team of advisors is committed to understanding your financial goals and crafting a unique plan tailored to your needs. With reasonable fees and a client-centered approach, we aim to deliver superior service and results to our clients.

Fisher Investments

While Fisher Investments offers a global scale of operations, their publicly available information indicates higher fees, and their customer reviews mention that impersonal service and high-pressure sales tactics often leave clients feeling unsatisfied. In contrast, Goodwin Investment Advisory’s local, personalized approach, lower fees, and expert team of advisors deliver a superior investment experience.

Goodwin Investment Advisory Team 2024 in Woodstock, GA - Homepage Hero

Meet Goodwin Investment Advisory: Your Guide to a Secure Financial Future

Goodwin Investment Advisory is not just a wealth management firm; we are your partner in achieving financial success. Our experienced advisors make us the ideal choice for your investment needs.

how to hire us?

Get on a call

STEP 1

schedule an intro call

Our consultant will listen to your story and answer any questions you have during this free 15-minute intro call.

Meet with an advisor

STEP 2

meet with an advisor

One of our advisors will discuss managing your investments and your financial goals in a free consultation.

Join our client family

STEP 3

join our client family

Join our firm for unparalleled customer service. Get your personalized strategy and access to all of our services.

discover why our clients trust Goodwin Investment Advisory

5 star google rating badge

* latest 10 reviews as of 1/2026

I feel confident that our retirement account is being well managed

Everytime we meet with Joe Beckford to review our financial plan I feel confident that our retirement account is being well managed. Its very important to me that this advisory firm understands the world from a Christ centered view being concerned for giving to advance the Gospel as well as taking care of ones own family.

James Cook

client

Very friendly, responsive to questions, and knowledgeable.

New client:
Very friendly, responsive to questions, and knowledgeable.

Pam Hamrick

client

We have used fiduciaries in the past but none compare to Goodwin’s

We have used fiduciaries in the past but none compare to Goodwin’s. Justin and Ray are professional; very knowledgeable of all things financial; responsive to our needs; and proactive in advising us of opportunities.
– Kathryn Jones

Kathryn Jones

client

5 stars

5 stars

Michael Fritz

client

We are very pleased with Joe

My wife and i have been with Joe Beckford at Goodwin Investments for several years. We are very pleased with Joe and really appreciate the way he manages our money

Jim Gray

client

They sent out enough reminders to make sure I was on the scheduled call

They sent out enough reminders to make sure I was on the scheduled call but the person I was suppose to have the call with was too busy. Their services they offered are not for me, many other financial advisors have more offerings. I would of not given a review except she sent me an email asking me how I felt about my experience with her.

Steven Wares

non-client

I feel confident and fortunate working with Justin Pitcock

I feel confident and fortunate working with Justin Pitcock, MBA, CFP®, at Goodwin Investment Advisory. His personalized, thoughtful approach makes retirement planning feel manageable and stress-free. The firm helps you design and live the retirement you envision, providing expert guidance on planning, wealth management, and tax strategies, while celebrating milestones along the way. It’s reassuring that Goodwin Investment Advisory is nationally recognized, ranked among USA Today’s Best Financial Advisory Firms of 2025, placing them in the top 1.5% of over 30,000 RIA firms.

Hugh Gilliam

client

We would highly recommend Justin Pitcock

We met with Justin Pitcock to review our investment portfolio. He was very professional and helpful. We had quite a few questions and he answered all of them. He goes above and beyond what we were receiving from Raymond James. We would highly recommend him.

Keena Burt

client

My wife and I really enjoyed our coaching session with Ray and Coby!

My wife and I really enjoyed our coaching session with Ray and Coby! They have teacher’s hearts and helped give us some clear direction and goals to work toward with our money rather than just building wealth for the sake of it. They also provided some helpful perspective on our asset allocation. We walked out of our session with a greater sense of peace and direction than we had coming in. In all of this, their heart to help us glorify God with our money shone through. They also provided additional counsel over email after our session for no additional charge which was a blessing!

David Wright

client

Ray has been phenomenal to work with.

Ray has been phenomenal to work with. He is very knowledgeable and personable. I have met with him twice now for retirement planning. He makes our meetings personalized to me and my specific goals/situation. He also sends me a follow-up email recapping what we discussed during our meetings. He is nonjudgmental and caring. I plan to continue working with him in the future.

Amanda Knowles

client

Our Goodwin Advisors Joe and Coby have been Amazing!

Our Goodwin Advisors Joe and Coby have been Amazing! They ask all the right questions and listen to our concerns. Their advice has helped us get a clear picture of our future. They are both very personable and respectful. Would highly recommend them to anyone. 😊

Kristin Shaw

client

Goodwin Investment Advisory, LLC is an SEC Registered Investment Adviser. SEC registration does not imply a certain level of skill or training. GIA did not provide any cash or non-cash compensation in return for these reviews, testimonials, and endorsements by existing clients and other individuals. We are also unaware of any material conflicts of interest on the part of the person(s) giving the testimonial or endorsement resulting from the person’s relationship with Goodwin Investment Advisory, which could result in an incentive to recommend the adviser. Some existing clients may be extended family members of employees or business partners; they have not been paid or otherwise compensated for the testimonial. Opinions and comments given by GIA clients or other individuals may not represent any other person’s experience with the firm.

Step into a Stress-Free Financial Journey

Let Goodwin Investment Advisory be your guide on the path to financial freedom. Get in touch now and secure your financial future.

  • Enjoy personalized financial planning services

  • Benefit from lower fees for high-value services

  • CERTIFIED FINANCIAL PLANNER™ Professionals

  • Be part of a community with superior satisfaction ratings

  • Navigate your financial journey with our expert advisors

Don’t Let Financial Worries Hold You Back

We understand that entrusting your financial future to a wealth management firm can be daunting. High fees, impersonal service, and high-pressure sales tactics may have left you feeling disillusioned. But at Goodwin Investment Advisory, we do things differently. Our lower fees compared to Fisher Investments, personalized service, and low-pressure approach set us apart. Let’s conquer your financial goals together.

Ready to overcome your financial fears?

GIA-no-fears